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January 21, 2016


When you’re the owner of a startup, chances are, you don’t have cash to spare. You’re scrambling to meet your bottom line. You’d rather pay the rent than for fancy perks and training for employees. Actually, this can be said for companies beyond their startup phase, as well. Everyone is trying to save some bucks. It’s just in the nature of the business.

But something that smart businesspeople do is they find and acknowledge where the money HAS to go and where it doesn’t have to go. They see where the trail leads- if the money they invest in something leads out to more money down the road, or if the trail goes cold halfway through. They are good ROI predictors and thus, make good business decisions. They aren’t only experts at getting a deal, but in getting deals on the right stuff to make their business do well.


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